We seed three ingredients into our brands

Na /nə’/ - Salt. We see it as the most beautiful crystal in the world as well as the most accessible. It freshens, exfoliates, deep cleans, and can literally change the chemistry of basic ingredients to give it form and substance it didn’t have before. And without it, those ingredients wouldn’t reach their full potential. With it, awesome things are possible;\

Be /ˈbē’/ - Beryllium. It is a relatively rare element in the universe, it is light, strong and improves many physical properties when added to other materials, making it a catalyst for change as much as it is flexible and light;\

In /ˈɪndɪəm’/– Indium is the most malleable of metal with one of the highest melting points making it one of the most flexible and resilient elements in the environment;\